The challenge
Faced with ambitious growth targets and inconsistent sales development, which led to variable performance, outdated habits and misaligned practices, Ingersoll Rand needed to strengthen how its global sales teams managed distributors as long-term partners and extensions of the sales force.
The solution
Tack TMI delivered the Selling Through Distributors programme, based on PRO-PAYBACK Selling®, improving sales capability, distributor engagement, and consistency. This bespoke, highly interactive programme was designed to help salespeople understand commercial fundamentals and was rolled out across Europe, with local trainers adapting the content to each market.