Prometeon upskills global sales and marketing teams for a new brand era



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Tack TMI designs a tailored, blended global training programme to support talent development and drive long-term growth with the company’s new identity.

The Customer

Prometeon Tyre Group is a global, multi-brand manufacturer of truck, bus, AGRO, and OTR tyres. Established in 2017 as a spin-off from Pirelli Tyre’s industrial division, the company began by producing and distributing Pirelli-branded tyres. Today, Prometeon employs over 8,000 people and operates four factories and four R&D centres worldwide.

Highlights

  • A global sales training programme helps Prometeon evolve its brand identity, moving away from its legacy brand.
  • A modern learning approach delivers training focused on shifting mindsets, building brand culture and developing sales skills.
  • 380 sales and marketing professionals receive 24 hours of soft skills training, delivered in 8 languages.
  • The sales training emphasises practical, hands-on techniques that could be immediately applied in real-world client interactions.

Fabrizio Mori, Global Head of Talent at Prometeon Tyre Group

We chose Tack TMI for their trusted ability to deliver at both global and local levels, something few companies can achieve. The balance of global consistency and local adaption has been a real differentiator, with positive feedback from participants.

The challenge

In an effort to rebrand away from Pirelli, Prometeon necessitated a fundamental shift in mindset of its sales and marketing functions, requiring a unified global sales approach while tailoring strategies to local markets.

The solution

Prometeon launched a dedicated Sales Campus initiative to shift mindsets across its global sales and marketing teams. Tack TMI, designed and delivered a blended training programme to 380 professionals across 15 countries. The programme focused on three key competency modules: mindset; role identity; and sales skills, tailored to local cultures while maintaining global consistency.

Read the Prometeon case study in full

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