Looking to transform your sales culture?
Equipping your Sales Professionals and Managers with sales skills of the future?
Searching for a Global Partner to instill consistent Sales Best Practices across your organisation?
You’re in the right place.
Sales and the profession of selling has changed dramatically. If you are to lead in your industry, you need to get ahead of the new trends faster than your competition.
- Social selling: Eighty four percent of senior executives now use social media to support purchase decisions1. With access to product information at the tip of their fingers, customers (B2B and B2C) have often reached a decision before a salesperson even enters the conversation.
- Rise of the robots: As AI and automation become in the norm in Sales Organisations, the role of the B2B salesperson is changing. Skills required today will soon be managed by machines, so it’s critical to support salespeople in adapting and re-inventing their skills to bring more value to your customers.
- One seamless experience: Gen Z B2B and B2C customers expect an integrated, omni-channel experience. Growing up with technology, they use various devices at any given moment. In fact, the more channels a customer uses, the more they spend2. Salespeople must understand and capitalise on this Paradigm shift.
- The trouble of transparency: Customers demand honesty and transparency from brands and are quick to look elsewhere if trust is broken. While this isn’t a new trend, the level and speed at which they can find, share and report brand information is. Now, more than ever, salespeople must be ambassadors for their brand.
- The decline of the relationship: Considering all of the above changes, the one constant is the importance of meaningful client relationships. Between the emails, RFP portals and instant messages we can too easily forget that our counterparts are human too.
1Social Buying: The Importance of Trusted Networks During the B2B Purchase Process. International Data Corporation (2014)
2A study of 46,000 shoppers shows that omnichannel retailing works. Harvard Business Review (2017)
Want to find out more?
Today’s buyers are becoming resistant to traditional sales techniques, with intelligent social selling being one of the most effective ways to overcome the current economic and business uncertainties.
Are you leveraging social media to grow your business?
Fill in the form below to watch a recording of our webinar, Social Selling for Business Success