The last two and a half years have changed the world of B2B sales forever. It may sound extreme, but it’s true. Research by McKinsey found that in April 2020, 54% of B2B decision makers felt digital sales channels were as effective, if not more, than traditional channels. Fast forward to February 2022, and that number had risen to a huge 91%.
This significant change in buyers’ preferences means sales organisations and the skills needed to thrive in this new omnichannel environment, are being reinvented or redefined.
Join Tack TMI for our webinar on Tuesday 18th April at 10:30 AM BST, when we will discuss:
- How omnichannel is changing the way businesses interact with sales
- What these changes mean for the traditional sales process and where sales professionals will feel the pinch points
- The skills required to enable sales professionals and sales leaders to thrive in this omnichannel environment
- The steps organisations of all sizes can take now to improve their success
To bring some real-life, lived experiences to this now critical area, we will be joined by two experts on the topic, who will share experience and insights on the opportunities and challenges ahead.