World Quality Week 2025: Quality

World Quality Week 2025 celebrates the people and organisations who champion quality and its vital role in driving innovation, performance and long-term success.

This year’s theme, “Quality: think differently”, reflects a shift in how forward-thinking organisations approach quality management. Quality today is not defined by systems and standards alone – it’s about mindset. It’s about creating a culture where individuals are empowered to innovate, take ownership and connect the quality of their work to a deeper sense of purpose.

We’ve seen the power of this mindset through our Making Quality Personal training programme – one of our most successful global initiatives. The programme helps organisations build resilient quality cultures where employees take personal accountability for excellence. By focusing on behaviour change, engagement and purposeful performance, teams strengthen collaboration, enhance quality outcomes and achieve measurable business impact.

Research continues to highlight the strong connection between quality culture and business performance:

Organisations with a mature quality culture are 30% more likely to outperform competitors on key operational metrics (McKinsey, 2024).
Companies that integrate quality principles into strategic decisions achieve significantly higher customer retention and brand trust (ASQ, 2023).
A workforce engaged in quality-driven learning shows a 35% improvement in innovation and process efficiency (Quality Management Institute, 2024).

In this year’s guide, Making Quality Personal: Rethinking Quality for Lasting Impact, we explore how organisations can embed fresh thinking into their approach to quality. The guide also features a client case study showing how the Making Quality Personal programme transformed the quality culture at Thermo Fisher Scientific.

When you hear colleagues using MQP terminology in their day-to-day, you know the experience has truly resonated.

Brooke Stambersky, Manager of the MQP Project Team at Thermo Fisher Scientific

Download the guide and discover how we can help your organisation think differently about quality - turning insight into action, and culture into measurable performance.

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